Every Shot Counts

Medium: Digital transfer on mirror dibond aluminium, mounted in a custom aluminium tray frame with integrated hanging system

This exclusive edition of 3 reinterprets the iconography of war through the lens of contemporary self-image. A WWII-style soldier, rifle in hand, transforms his weapon into a selfie stick, flashing a casual peace sign.

The mirrored aluminium surface reflects the viewer into the work, implicating us directly in the scene. We do not remain distant spectators — we become part of the absurd performance, caught between history and vanity.

Every Shot Counts confronts the uneasy tension between sacrifice and self-promotion, silence and survival. It asks what happens when the narratives of conflict, once carried by hardship and loss, are filtered through the culture of likes, followers, and fleeting validation.

Each edition is signed, numbered, and accompanied by a Certificate of Authenticity. The artwork is delivered framed in a custom aluminium tray frame with a ready-to-hang system, ensuring museum-quality presentation.